Tuesday, 15 April 2008

Final Show

The fundraising activities for the final show have not really gone as smoothly as planned. there were several ideas including a soup/cake sale & a gig that have not actually gone ahead because of lack of organisation & communication of the subject within our group. Our tutors have tried their best to organise us, but without us all getting together nothing has been done.

There is still hope for the 90's themed night, but the student responsible for arranging it with the venue is proving hard to get hold of. Hopefully once this project is out of the way it will be a bit easier to organise & get people together to discuss it. As i have shown, i have designed the poster for the night, but i need a date etc. to use it to promote.

If we do not manage to organise a fundraising activity we will have to split the payment for the business cards and anything else we may need for the show between the class. This was the reason for the fundraiser, so make it easier for people to afford! hopefully though, this is not how it will end up, this 90's night is looking like our last chance to raise some money.

Monday, 14 April 2008

Portfolio

As our final show is approaching I have had another look at my portfolio & would like to update it. At the moment, these are the pieces I am planning to display, but there is a high possibility that once my Final Major Project is completed I may wish to include that work.


This is an article I designed in 1st year for a Typeradio interview with the design team Syrup Helsinki. I would like to include this as it shows I have experience with Quark & I need to display all my software skills if possible.


This piece was created when I was experimenting with printmaking. I also combined it with Photoshop to include parts of photos taken in London. It all seems to blend well though, you can't really tell what has been photoshopped in because I took the image & created a brush set from it. This gave it the same effect as the hand printed items. This image demonstrates my ability to try new techniques.

This was also a 1st year piece, the brief was to appeal to young people to stop dangerous behaviour around the sea. I was very pleased with the way these images came out & am satisfied they communicate the brief well. The first image is the poster along with the postcards at the bottom.

These images will probably all be displayed together, they are all gig posters I have designed. But the last one, I am now considering to take out as it was more a poster for a party than an official gig. But this is the sort of work I love to do, so i need to make sure I include examples like this.
This is a CD design for a local band called Maheno, it was just an insert for a plastic wallet, so only 2 sides were needed. Again, this is the sort of work that really interests me, I get a lot more involved when music is part of the brief. This shows a more minimalist side to my design, so it would be a good idea to include this to show I have a good range of styles at my disposal.

This CD design was for my own band, we all discussed the ideas for the front cover & then I sort of took control of the design as a whole. The rest of the band liked it though & this was the design we settled on. This shows quite a mix of styles & seeing as I designed the logo too i think this would be a good piece to display my skills.

I created this on 1st year & it is still one of my favourite pieces of work. It was designed as a postcard to sum up my home town (Bournemouth) & what it meant to me. It shows the seaside part of the town, which is the main attraction, & it also shows part of the Mister Smiths logo which when it was open, was a popular live music venue which I went to a lot.

This was something I did outside of college, just for fun really. I made a set of t-shirt designs in a similar style, with this being my favourite. This is something very different to the other work I have decided to include with my portfolio, so something I should use. the majority of it was done using Illustrator & I think you can see that which is another skill I need to show off.
This photo is one that I took to use with the RNLI project. I might choose to diplay them both together as they are related, but I would definitely like to show that I have experimented with photography. It is something that I am interested in & I would like to show how varied my design interests are.


This is a collection of greeting cards I designed on 2nd year, they were all birthday themed & laid out as operating instructions. They seemed quite popular with you I showed them to & the designs worked very well with achieving the desired look. I will most likely include the actual cards i designed as well as this photo, this is just to demonstrate how well they work as a set.


MoDiP




I was part of the group that originally designed the new MoDiP logo on 1st year (Me, Tom Green & Jess Sergent-Tipping) so this was a nice continuation of that. As we all contributed to the logo design, we all had our own different interpretations of it. So when we designed a flyer together there was a lot of mixed ideas which did not neccessarily make sense together. This year, when that part of the brief was set again (flyer / poster / postcards) I decided to go it alone to let my ideas shine through. For me, the circles in the logo were the perfect way of showing the textures of what this museum has on display. My poster & postcard were actually chosen by MoDiP as something to use for their advertising. Here, in the poster you can see how I have focused on textures rather than whole objects using the circles that were inspired by the logo. Originally, the text at the bottom was all the same size & all to the left with the logo occupying the right side. But after talking with Francis who was running the project, I focused on the information they decided was most important & needed to be seen clearer. The rest is just extra information once the attention of the viewer has been held. The font choice was not my own, it was set by the MoDiP team, but I do think it works well. I probably would have chosen something very similar had I been given total creative control.




My postcards followed the same theme of focusing on the texture of the objects. All with the same layout of the logo on the right & image on the left. This was intended so that the postcards would be seen as a series & possibly a collectable set. The images leave you guessing what they could be & if you couldn't guess, you turn the postacrd over where it shows a small version of the complete image plus details. These details were not actually available to me, so I just had to pass on what I had & Francis was to take them to the MoDiP team to get them to add the needed information themselves.



Saturday, 12 April 2008

Jonathan Barnbrook

Jonathan Barnbrook is a graphic designer & typographer who came in to show some of his work & to talk to us about what he does. He was also able to share his experience with us in regards to leaving college & getting work. After the man talk in which he just explained his work and the fonts he had designed, he took us to the base room for a presentation he had prepared on how to succeed after college. He talked to us about how we needed to come across ton interviewers. This was the part I really enjoyed the most as he was completely open & honest about what we needed to do. He explained how it is not just important that we sound professional & serious about the job but we also need to come across friendly and fun. I assume this counts with most, but not all businesses. But I have taken it on as good advice as what I have always been told up to now was that I need to be very serious & being too personal is discouraged, whereas Jonathan suggested the opposite. He also explained the importance of the portfolio over qualifications. Apparently there is a lot more emphasis on your actual work as opposed to what grades you have!

Although I am not a huge fan of Jonathan Barnbrooks work, some of it is alright, but in general I think his design work is over cluttered & I personally do not like the majority of his fonts. But having him come to talk with us was a great & very informative opportunity from which i have come away with some useful information. It definitely fills me with a bit more confidence of getting a job that I enjoy.

Thursday, 10 April 2008

New York

New York Trip

For last year's educational trip we went to Berlin, this time we visited New York! I had a great time, unfortunately though, due to flight times we didn't get that many full days in New York. But while we were there we went to MOMA (Museum of Modern Art) which really surprised me. Whereas I would generally go to agllery & see odd things i liked with most of it not being that interesting, this gallery was almost all work that caught my eye. Below are some of the many photos i took while looking round. There was such a variety, but all of great work that I really loved.

What did disappoint me though was the amount on the Helvetica exhibition, as this was the main reason I wanted to go. What was on show was very interesting, but this was only a very small portion of the gallery. It showed a few different uses of the font & a brief history of the font. But it didn't make too much difference, as like I said, the rest of the gallery was very interesting.....

As well as MOMA, there was some sight seeing & shopping. We visited the Empire State Building & took the trip up the near the top. We also took the ferry to Staton island which lead us past the Statue of Liberty. We did not actually go to the statue, but this ferry got us close enough to take some decent photos.




Tuesday, 8 April 2008

CV

This is my current CV as it appears on screen. But when I print it out I have either printed on a white card with rough texture or various types of handmade paper to give it a very personal feel. The font is Alte Haas Grotesk, the main reason I chose this was to coincide with my website which uses the same font. It works nicely with my work & represents me quite nicely. Nothing too fancy & quite similar to Helvetica but not quite. & although I like Helvetica in design I didn't want to appear using it as a cop out as I can imagine a lot of CV's using that font & I want to stand out.
This is a scan of what my CV looks like once printed out on one type of hand made paper I have experimented with. It gives it a nice rough edge & I really like the effect made by the ink getting caught on the edges! It gives the whole thing that added personal feel & it definately stands out over the usual standard paper printed CV's.

Fda Vis com - Fundraiser Part 2

This is what I have created so far for the fundraiser poster, I have named the night 'Mmmbop!' after the popular 90's hit by Hanson. I just need for the details to be confirmed & DJ's so I can include them on the poster. Then it is ready for printing & distribution...



The title font was inspired by looking at some old 90's CD's, specifically the compilations. Also a look at the Top Of The Pops designs helped. The font used for the information was also helped from looking through 90's music design. Although now, using a handwritten font like this would not be such a good idea, in the 90's it appeared to be quite popular & I think all of this combined with the yellow behind it creates a very believable 90's style design. I have also featured a host of 90's artists to quickly illustrate the sort of music that will be playing to the viewer. Again, this does look slightly cheesy, but was inspired by the  90's & I think it fits very well.

Design Jobs

Print / Web Designer
Recruiter Name: Profiles Creative
Date Posted: 04 April 2008
Job Reference: P18695
Contact Name: David Knights
Job Function: Designer
Discipline: Branding, Digital/Web, Exhibition, Graphics, Interior, Print, Retail, Other
Position Types: Full Time
Location: South East
Employer type:
Consultancy, In House / Client
Salary: £30000 - £35000 per annum

Job description
Buckinghamshire based integrated agency with strong events focus seeks a senior print / web designer to join their team. Supplying a long list of top blue chip clients they create dynamic multimedia based events with a strong emphasis put on their presentation and overall design. You will get the chance to work across a vast array of projects from conceptual experiential design for these events to a multitude of print collateral as well as website and digital advertising. This role does not require any coding ability but candidates' portfolios must demonstrate strong design across both print and digital, preferably with some events or exhibitions projects too. A diverse opportunity with huge scope for skills and career development. For immediate consideration, apply today.


http://www.designweek.co.uk/Jobs/32613/Print++Web+Designer.html

I have the skills needed for this job from what I can tell, i even have examples of gig posters I can show them as they ask for events projects. I have some coding knowledge which may give me an advantage & it does not specifically ask for industry experience which implies it is mainly the portfolio work they base their decision on.







Fashion Graphic Designer
Recruiter Name: Orchard Suits
Date Posted: 08 April 2008
Job Reference: ACOM7785DW
Contact Name: Andy Chesters
Job Function: Designer
Discipline: Graphics
Position Types: Full Time
Location: North West
Employer type: In House / Client
Salary: £18-20k

Job description
Fashion Graphic DesignerGraphics based designer required for large high profile fashion company. Working on a varied range of ladies-wear highstreet fashion projects.You will be responsible for creating the look and feel, colour sets, and graphic imagery for ranges of tops, jackets, t-shirts etc. Ideally you will have a keen eye for composition, illustration, typography, be aware of current trends, pay particular attention to detail, and thus create contemporary / modern designs. Skills in Photoshop and Illustrator are paramount, as is a desire to work in the fashion industry. Minimum of 4 years design (or fashion) industry experience essential.Orchard - www.orchard.co.ukThe Orchard Agency is the largest, specialised recruitment agency for Advertising & Design in the North of England. With offices in Manchester and Leeds Orchard handles all forms of creative and artwork recruitment including Advertising, Design, New Media, Print and Repro. In addition our Suits division handles executive vacancies within Marketing Advertising and Design.


http://www.designweek.co.uk/Jobs/32786/Fashion+Graphic+Designer.html

This job seems really interesteing, it seems not many fashion companies would go straight for graphic designers, more for fashion designers specifically. I am very confident with Photoshop & Illustrator, the only drawback is the required 4 years experience. i have been a design student for 6 years now but i don't know if this is something they would consider as what they want. I have also experimented with making my own t-shirt designs before, so I have had experience in the same area of work the require. I went through several different styles with by designs, so maybe I can show parts of all of them which would demonstrate my flexibility within this particular industry.







Creative Web Designer
Recruiter Name: KeeScott
Date Posted: 08 April 2008
Job Reference: Ks 0103
Job Function: Designer
Discipline: Branding, Digital/Web, Graphics, Print
Position Types: Full Time
Location: London
Employer type: In House / Client
Salary: £26k

Job description
Fantastic opportunity for a talented web designer to join our successful creative agency near Russell Square. You should have a passion for design and the drive to produce fantastic looking websites to completion. You will need all the relevant knowledge and experience to realise your designs in JavaScript, HTML, XHTML. PHP/MySQL, CSS, Flash and Actionscript skills.We are looking for a web designer who can also turn their hand to designing with Indesign and illustrator for print based projects including contributing to advertising campaigns and branding projects.
www.keescott.co.ukPosition available immediately. Email gaston@keescott.co.uk

http://www.designweek.co.uk/Jobs/31861/Creative+Web+Designer.html

My skills do not cover all of the coding they mentioned, but i am fairly confident in HTML & know how to use CSS & some JavaScript. This one may be something worth considering. Chances are, I wouldn't need to know all of them anyway. I have made several HTML websites myself & my main one hosted by the Vis Com page is made in Flash. So I have experienced several areas of web design. & of course, InDesign & Illustrator I know well, so it would be no problem if they wanted me to design using them. In fact, this could be my advantage, as I know these programs, particularly Illustrator, very well.







Junior Web Designer
Recruiter Name: network career management consultants
Date Posted: 07 April 2008
Job Reference: JGC 2942
Contact Name: Jennifer Gabrielle-Chapman
Job Function: Designer
Discipline: Digital/Web, Graphics, Print
Position Types: Full Time
Location: London
Employer type: Consultancy, In House / Client
Salary: £24000 per annum

Job description
~ Junior Web Designer Needed Urgently! ~I'm working with a London based radio station who are looking for an additional junior designer to add into their high-flying creative team. Work would involve templates for web and working alongside their senior designers to carry the brand across all aspects of the web.You must have some experience in a similar role, be highly motivated to learn and be confident in your own abilities. Essential software includes InDesign, Photoshop, Illustrator and some Quark. Any web languages such as CSS and HTML would be useful but not essential. Please send me your CV and salary expectations if you think you're up to the challenge!Network-Career Management Consultants is acting as an Employment Agency in relation to this vacancy.


http://www.designweek.co.uk/Jobs/32713/Junior+Web+Designer.html

Although I don't have experience in a similar role as they ask, this is my first job, but I do know all the software they ask for. Specifically Illustrator & Quark I am very confident in. But I would say I know more Quark than I do InDesign. Also I know CSS & HTML which is a bonus & gives me some advantage. Of course I am highly motivated to learn new skills as I have only the knowledge gained from university. But in general I think I would have most of the knowledge required to be successful in this job.







Graphic Designer
Recruiter Name: Impact Design and Print
Date Posted: 07 April 2008
Job Reference: I0704GD
Contact Name: Leanne Parish
Job Function: Designer
Discipline: Exhibition, Graphics, Print
Position Types: Full Time
Location: South East
Employer type: In House / Client
Salary: 15K to 18K

Job description
Impact is based in Basingstoke.We are looking to appoint a Graphic Designer, in a supporting role to the Studio Manager the work is varied and includes but not limited to: Newsletters, Brochures, Advertising, Business Stationery and Exhibition Graphics. You will have at least two years experience in a design environment and know how to prepare files for print.You must be able to demonstrate your skill and experience in InDesign, Quark, Illustrator and Photoshop with a great eye for detail and a meticulous, organised, professional manner. You will also have strong typographic and layout skills. An interest in Photography and or web / html / flash is welcome and development in these fields will be encouraged.Main responsibilities will be creating and amending artwork/design, collecting files for output/print. General archiving and studio duties will also be required. Good communication skills, a mature outlook and a willingness to learn new responsibilities are a prerequisite. Please send your current CV, salary expectation and examples of work YOU have created.


http://www.designweek.co.uk/Jobs/32688/Graphic+Designer.html

Where this ad asks for experience in a design environment, it does not actually specify whether this is employment or otherwise. In which case, having been on some sort of a design course for 6 years I have had the experience needed. I have completed projects outside of education as well. I have worked with all the software they mention & I do have an interest in photography & web work. Of course I am always willing to learn new things & I think my CV demonstrates this.







Mac Designer
Recruiter Name: Orchard Suits
Date Posted: 07 April 2008
Job Reference: JPOM9274DW
Contact Name: Jonathan Phipp
Job Function: Designer
Discipline: Graphics
Position Types: Full Time
Location: North West
Employer type: Consultancy
Salary: £20-28k

Job description
Mac DesignerMy client is a superb well renowned agency based in South Manchester. They win award on a regular basis and are going from strength to strength. They are looking for a talented designer to join the team and contribute to several accounts they have.The perfect candidate would be working on a pharmaceutical account two days a week and then getting stuck into the normal studio client work for the three other days. Creativity is the key to this position and it is a chance to work with some big clients and produce high end design work that is appreciated and encouraged. If you feel as if this is a position for you and possess a creative flair as well as superb Mac skills then please get in touch. Orchard - www.orchard.co.ukThe Orchard Agency is the largest, specialised recruitment agency for Advertising & Design in the North of England. With offices in Manchester and Leeds Orchard handles all forms of creative and artwork recruitment including Advertising, Design, New Media, Print and Repro. In addition our Suits division handles executive vacancies within Marketing Advertising and Design.


http://www.designweek.co.uk/Jobs/32625/Mac+Designer.html

I have worked equally with PC's & Macs so I have the neccessary experience in that area. But this ad does not specify any particular software, though I do know all the main programs needed for design so I don't see this being a problem, I am sure my portfolio demonstrates i have the skills needed to be a designer. It seems as if it is just a general design job & something I would be quite  capable in.







Graphic Designer
Recruiter Name: network career management consultants
Date Posted: 04 April 2008
Job Reference: JM02402
Contact Name: Joe McMann
Job Function: Designer
Discipline: Branding, Graphics
Position Types: Full Time
Location: London
Employer type: Consultancy
Salary: £20000 - £25000 per annum

Job description
We have been retained by a very successful London based Architectural practices to find a graphic designer to work on internal projects. They are looking for an individual who is fluent in Framemaker as this would play a major part in the role. A good understanding of Photoshop is important as you will be working with the senior graphic designers assisting with literature and internal reports. Please apply with a recent resume and small pdf of work examples, thank you.Network-Career Management Consultants is acting as an Employment Agency in relation to this vacancy.


http://www.designweek.co.uk/Jobs/32611/Graphic+Designer.html

Although I am very confident with Photoshop i have never looked at Framemaker, not even heard of it. If this is something that is used within the industry I may have to find out what it is. If it is simply another layout program, I am fluent in Quark & InDesign. But Photoshop skills are not a problem, I know how to to use that confidently.







Graphic Designer
Recruiter Name: network career management consultants
Date Posted: 04 April 2008
Job Reference: JM01806
Contact Name: Joe McMann
Job Function: Designer
Discipline: Branding, Graphics
Position Types: Full Time
Location: London
Employer type: Consultancy
Salary: £17000 - £24500 per annum + to £24,500

Job description
We are looking for a Graphic designer with annual report, corporate and literature experience for position at a London based agency. An expert in Quark and competent in Illustrator and Photoshop, you will be able to produce your own artwork. This is a fantastic stepping stone role for the right designer, the agency is a small intimate creative environment and the candidate would eventually be involved in client meetings, printing and project management.Network-Career Management Consultants is acting as an Employment Agency in relation to this vacancy.


http://www.designweek.co.uk/Jobs/32586/Graphic+Designer.html

I actually use Quark more than I do inDesign & as this is the program it asks for experience in it shouldn't be a problem. Illustrator & Quark, I am more than competent in & yes, i can produce my own artwork. i don't know any other way in the work I have done so far (apart from some photography used in band posters/flyers) so this job would seem ideal in terms of my skills compared to the ones that are required.

Friday, 4 April 2008

Fda Vis com - Fundraiser

As i was the one who suggested that we have a 90's themed night, I have been volunteered by my class to design the poster. It needs to be bright, in your face & very, very 90's. It's at Dusk Till dawn & the sort of people you get there will be attracted by these crazy colours & imagery, the main concept here is - Cheese!

Cue To Eclipse - gig listings flyer

This image was created using a combination of both Illustrator & Photoshop using the fonts Silver Sideshow & Alte Haas Grotesk. As the band have no promo photos, just live ones of individual members I chose against using that approach. The flyer includes a couple of quotes from well respected sources where they have been described as epic & compared to arctic tundra. So I found a royalty free image of an epic landscape photo of the arctic from www.sxc .hu & edited the colour/contrast/brightness to create this. There are no filters used & the border was created by drawing lines in Illustrator & selecting a different brush type to create the rough effect. I think the image really sums up the big ambitious sound that the band utilises. The font used for the actual listings gives it that rock image, while the top half of the image demonstrates their softer & big epic side which is something very important to the band. It is the part of them that defines their sound best.

Monday, 31 March 2008

Gig Poster

This gig poster was created using a royalty free photo of a London building from www.sxc.hu, I edited the colours quite a lot for this image. The font used is Alte Haas Grotesk & the whole thing was done using Photoshop. This wasn't actually the first idea I was working on, I originally had something a lot more dirty in mind, but it occured to me that it was a bit too typical for a gig poster & in order to stand out it needed to be different. I think it sums up the music quite nicely & stands out. Both Shadow Army & Cue To Eclipse have the big epic moments & sing along parts, so I think the skyline view really represents that well. Also the colour modification I have added really gives it a surreal look, once again representing the epic moments of the band. As apart from this, the bands are all quite different & this is the part where they relate, this is what I chose to focus on for the design. The layout of the information at the top is very eyecatching, the heirarchy works perfectly with all the important parts are in bolder larger text, so when people decide they want to go, they can read in to the smaller text.

Tuesday, 4 March 2008

D&AD - Part3

This is a rough representation of my library idea for print, this is only a first draft on cumputer to see what my idea might look like. It depicts the extremes of dull, being a black & white library scene with everyone quietly working. Then the MTV virus, being the bright colours, creeping up the girls leg & playing music through her cartoon-like headphones. It is this part of the design that is going to attract the decided market, they would love to see this sort of defacing of old images. It plays slightly with the graffiti generation, even as not all young people take part in it, they can appreciate it more as a type of art as opposed to just vandalism.





After a discussion with Kit & looking at where my ideas for the MTV brief are going, I have seen ways to really push the ideas to the extreme. As I researched into MTV & saw how they like to be seen as rebellious & in your face, I started to think how I could demonstrate this more in my design.


The first thing I have looked at is the fact that all my ideas are intended as print based with some possible web versions of the images. But I am now thinking to really push the boundaries I need to do something that is so extreme & unheard of that people would have no choice but to take notice. One idea I have been thinking is an extension on my library idea, but rather than just be an image of a library with the bright colours flowing round, I could create a projection to shoot over people in a library. At the same time, very loud music would burst out, all this would only be going on for about 5 minutes so as not to cause too much trouble, but enough disruption to attract attention & show the rebellious side of MTV. In fact, this may be a bit much for an ordinary library where the target audience is not present too often, a university/school library may be best.

Friday, 29 February 2008

D&AD - Part2

To help me with ideas generation I have looked into what makes MTV as a brand & where their target audience are likely to be targeted. Also I have sketched out some initial ideas that have been inspired by the information I have noted down::







Wednesday, 13 February 2008

Cue To Eclipse web banner

I have created this for my own band Cue To Eclipse now that our EP is recorded & we have copies to sell. It has been posted on our own Myspace page with the code for fans to copy it wherever they want. Because of what Blogger will display this animiation won't work unless you click it. Alternatively visit the band page to see it working.....



Our page is www.myspace.com/cuetoeclipse where you can see the banner in action & the rest of the page which I did the designs for.

The font I have used is Trajan Pro as this is the font used for most band related design (it is part of the EP design). It fits the image & sound of the band very well, as the idea behind the music is metal/post-hardcore with an epic edge. It is also a nice contrast to the logo, which conjures images of a metal band. The Trajan Pro represents the  epic side of the band. The background I have used is also based on the CD, it is the same texture but with a green tint & a pattern added. I also used this look for the Myspace design. I didn't want to just use black in the typical metal band fashion, I tried to make this band seem a bit different as the music has been said to be like nothing else out there. Cue to Eclipse have been said the sidestep all the cliches & I wanted to keep this in mind.

Back To The Drawing Board & Cherry Promotions

Outside of college I have done small design pieces for a band called Back To The Drawing Board & a recording studio called Cherry Productions.


The guys From Back To The Drawing Board already knew what they wanted, which was a small banner for the top of their Myspace page. They wanted it in a handwritten font & that was all. But to be honest i didn't want to just type their name & send it to them, but they were pretty dead set on what they wanted. I did manage to add my own twist on it slightly though & luckily they liked what i'd done. The music has a sort of pop sound to it, all played with acoustic guitar. So I wanted a slight roughness to it, but on top of a fun looking design. This is what inspired the font choice, I wanted it to seem cheerful, but to have it look like a lot of heart & soul had been put into the lyrics...


Originally, their page was the shade of blue I have used in the image above which is the reason for the colour choice. But they later decided they may change the page colour to white & wanted a black & white version of the same image......The Myspace design for Cherry Productions was a little more difficult as they had no idea what they wanted. But at the time it was a basic as you can get white page & everything was bog standard, not very attractive. So I changed the main colour, I didn't want to over complicate things, because there is nothing worse on Myspace than when someone gets all creative & changes the layout! it is hard to navigate & can create bugs when it attempts to load & doesn't work as it should. I based the new layout around a banner at the top of the page & created a new identity for it. I tried to give it an old Hollywood style look, but keep it looking modern. So I didn't want to stick with the black & white that is commonly used with that sort of design, I just wanted that to imply the professionalism of the studio. This informed my choice of font, & also the idea of using an old style microphone as the main image. The image was created by taking a photo of the mic & creating a path in Photoshop, then importing it into Illustrator to add colour & an outline to it.





These pages can be found at www.myspace.com/backtothedraw & www.myspace.com/cherryproductionsuk.

Tuesday, 12 February 2008

D&AD - Part1

For my D&AD brief, I have chosen the MTV project. This requires me to present MTV as some sort of virus infecting the world in its own way. I need to come up with what it would look like & how it affects the world.


My first idea was to have a before & after, for example a posh art gallery going into chaos when one of the pictures transforms. Possibly, a guitarist starts shredding away within a famous piece of art! Or the Mona Lisa turns into gwen Stefani. Now, this is the idea I have explored. But I decided to ditch the before & after as the idea seemed like it would clutter the image. Here is a rough representation of what I am thinking...


The problem with this idea is that it's not clear who it is. There is nothing obvious enough to tell the viewer this is Gwen Stefani. But I chose her because she is someone whos image stands out, so i dont think there is anyone else who would be better. I like the direction of defacing famous pieces of art like this, but this might not be the best way to do it.